The Project:
The National Authority for Public Transportation was established in 2014 as a unifying organization whose purpose is to coordinate the ongoing activities of Israeli public transport, thereby reducing obstructions and advancing national reforms in the area of transport.

The Service:
Company branding and logo design

With the establishment of the new department, the organization needed a unique branding strategy and logo design. The logo reflects the various transportation components and how they operate in an integrated manner, together forming an entirely new, modern, quality and efficient system. The structure of the logo brings to surface the landscapes of Israel passing quickly through the window of the transportation vehicle. The line of emphasis represents the ground, vision and base that converge into a single system leading to its destination. In addition to the logo, other products of the company have been branded – slideshow presentation template design, stationery design, envelope design, business card design, notebook designs, email signature design, and more.