The Project:
The branding of the barricades around the archaeological excavation site of the City of David - an international tourist site right near the Old City of Jerusalem.

The archaeological findings discovered near the ancient city spread over a wide area, the heart of the most important tourist site in Jerusalem. The construction barricades surrounding this area served as a significant platform to publicize the activities taking place in the City of David.

The Service:
Branding, design, production

Ikan-Maas was responsible for carrying out the design and production aspect of the project. The branding of the barricades reflected the experience of visiting the City of David, using a combination of photographs and original illustrations. In addition, special windows were incorporated into the barricades that allowed passersby to get a glimpse and engage in the archaeological work that was taking place.