The Project:
The Israel Ministry of Transport had launched the Public Transport Fare Reform which divides the country into different price zones and sets convenient fares in each zone.

The Service:
Strategy, publicity, and website development

The Public Transport Fare Reform has put out a strategic challenge with a significant implementation – how do we explain such a complex reform in a simple manner?

Ikan-Maas has formulated the informative aspect of the campaign, designed simple maps representing the affected regions, has designed and developed a website for the Israel Railways, placing much emphasis on a clear, pleasant and simple-to-use experience. In addition, the following information materials for the campaign have been designed: Pamphlets, posters, information placard, attendant uniforms, and an information booth.