The Project:
Superbus is a public transport company that operates in the areas of Jerusalem and Yokneam Ilit.

The Service:
Company branding and logo redesign

SuperBus had acquired a new and advanced, environmentally friendly fleet of busses. This upgrade necessitated a logo redesign and branding of the company and fleet.

The new logo that was designed was based on the company’s previous logo but accentuated the attributes to which Superbus aspires – constant innovation, breakthrough technology, and green technology.

In addition to the logo redesign and the branding of the company’s fleet, many additional products have been branded for Superbus including: Office signs, service center signage, branded office stationery (letterheads, business cards, envelopes, promotional folders and rollup banners).